This is my freelance portfolio: a straightforward look at the design (and development) projects I’ve tackled in my 25+ year career (note that it mostly includes projects completed as a freelancer).
Have a browse and see what resonates. I hope these pieces spark fresh ideas, highlight my style, and invite future collaborations or discussions. Your feedback is always welcome.
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Meet Magento UK 2024.
Clean, adaptable branding for Meet Magento UK 2024 that balanced clarity with character. Designed to scale seamlessly across digital, print, and in-person moments.
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Nimbus.
A complete brand overhaul for Nimbus, redefining their identity in the SaaS market. From logo to website, this transformation made them stand out in a crowded industry.
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Anticipate Invitations.
A bespoke eCommerce solution for Anticipate Invitations, blending CraftCMS and Snipcart to create a seamless, flexible online store tailored to their unique needs.
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Trōv.
A full rebuild of Trōv’s website, replacing a sluggish WordPress theme with a lean, fast, and responsive ExpressionEngine site for better performance and flexibility.
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Philip von Nell.
A bespoke eCommerce site for Philip von Nell Wines, crafted to showcase fine wines with a seamless, mobile-first shopping experience using ExpressionEngine and Stripe.
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pug.js.
I designed the logo for pug.js, an HTML templating language, as a way to give back to the tech community. Read about the process behind the brand’s creation.
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Blue Eye Aviation.
The Blue Eye Aviation logo captures the thrill of flight with a Tiger Moth-inspired design, balancing movement and elegance. Read about the creative process behind it.
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Emma's Artisan Bakery.
A rebellious brand for a punk bakery in Liverpool. Inspired by tattoos and subtle symbolism, this logo blends bold design with a handcrafted edge.
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Fit Property.
Fit Property needed a refined yet distinctive brand to break away from the competition. The result? A sleek, smart logo—featured in Taschen’s Logo Design 3.
Skills.
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User Interface (UI) design.
Creating visually appealing, intuitive layouts.
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User Experience (UX) design.
Mapping user journeys, wireframing, prototyping.
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Responsive & mobile-first approaches.
Ensuring seamless displays across all devices.
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Design systems & style guides.
Establishing reusable components and visual standards.
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Accessibility best practices.
Designing for inclusivity and compliance.
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Basic SEO considerations.
Structuring content for discoverability.
FAQs.
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What does your brand design process involve?
I start by understanding your company’s values, audience, and unique selling points. From there, I develop concepts for your logo, colour palette, typography, and any additional visual elements. Once you’re happy with the direction, I refine the designs and create a comprehensive style guide to keep everything consistent.
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How do you ensure visual consistency across brand, eCommerce, and website design?
Consistency is key for recognition. I use the same core style elements—such as colours, fonts, and brand imagery—across every platform. This unified approach makes it clear to customers that they’re interacting with the same business, whether they’re browsing your website, shopping in your online store, or seeing branded materials elsewhere.
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Can you integrate an existing brand identity into a new eCommerce or website design?
Absolutely. If you already have a strong brand or specific guidelines, I’ll ensure every aspect of the new design—be it an online store or a fresh website—aligns seamlessly with your existing visuals, messaging, and style.
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Do you keep SEO and user experience (UX) best practices in mind for websites and eCommerce?
Yes. Although my primary focus is on design, I always consider clean layouts, mobile responsiveness, and user-friendly structures. These elements support both discoverability on search engines and a positive experience for visitors, encouraging them to stay on your site and convert.
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How long does each service typically take?
Timelines vary based on the scope and complexity. A brand identity project might wrap up within a couple of weeks, while an eCommerce or full website design can range from a few weeks to a few months. After we discuss your goals and requirements, I’ll provide a clear, customised timeline.
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What if I need multiple services at once?
Many clients do! I’m happy to bundle services like brand design plus a new website or eCommerce store. We’ll map out a phased approach to ensure each element builds on the previous one, saving you time and maintaining a consistent look and feel across all platforms.
Happy clients.
Ready to explore more?
If you’d like to dive deeper into any of my work or discuss a custom solution, I’m here to help.
Get in touch with me today, and let's get your project started.